Tuesday, June 4, 2013

Where Imagination Thrives

BigStar composited footage of a real raven in a promo for Game of Thrones.
As I wrote here last month, I am a fan of television commercials. Unlike most TV viewers, I look forward to the spots running between the scenes of my favorite shows. I'm not just looking for a good laugh or a palette cleanser, if you will, during heavy dramas; I admire the creativity behind many TV commercials. (Some of my favorites are listed here.) Markee 2.0 admires this as well, and we often celebrate the creators of these spots in our print publication.

Recently, we featured the work of BigStar, which created a fascinating spot for HBO's Game of Thronesa52 VFX, which developed an intriguing spot for Nescafe Latin America; Ntropic, which created a spot to showcase a new car from Lincoln; and MPC LA, which worked with Spike Lee on a clever ad for the NBA. What do all of these commercials have in common? Imagination.

Chris Paul appears & disappears in a restaurant booth in an NBA spot by MPC LA.
As Christine Bunish wrote in the article: "Spots and promos are fertile venues for innovative VFX and CG work. Whether they play on broadcast networks, cable, the web, or at trade shows, these short- and long-form advertising messages offer high-quality executions of compelling, heart-warming, elegant and fun creative." For general audiences, these types of spots will be remembered; they will be talked about among friends and shared online. For those of you in the business of creating such spots, you might admire this work for a multitude of reasons, and the work could inspire you when creating the next spot of your own.

So, if you haven't seen these commercials and you're looking for some inspiration while working on your current projects, please read our article and then follow the links to view these spots. Get inspired. Create some of your best commercial work and then send us the links to your finished spots. Who knows, you may end up in a future issue of Markee 2.0 and, in turn, inspire someone else's great commercial work.